MAC COSMETICS

Produce many kinds of mac makeup

 

There is another reason behind the push into the luxury segment: dwindling market share. According to a report in January from Buckingham Research Group, a Manhattan based equity research firm, the North mac makeup concealer department stores that provide cosmetic giants like Est Lauder with a significant chunk of their business are seeing sales siphoned away by specialty retailers and superstores likeEven more worrying for Est Lauder, its biggest selling brands.

 

Est Lauder and Clinique, each of which account for approximately 30% of company sales, are losing share within department stores despite small gains by its premium labels.The problem is that even such established brands like Clinique may be regarded as aging by today's fickle consumers, especially those constantly in search of novelty or better results. Last mac makeup foundation brought former Gucci designer Tom Ford on board in an effort to boost the flagship brand's sagging sales as well as to create a new line of beauty products.So what are consumers looking for at the makeup aisle? According to NPD Beauty, due to advances in skincare, subtle makeup such as powder form foundations, is taking precedence over bright colors.

 

Facial makeup grew by 6.2% between 2003 and 2004. Smaller segments of the industry such as eyebrow and eye applicators are also posting double digit growth.Today's best selling cosmetics are cheap mac makeup mixture of established and newer brands. Maybelline is still the world's top selling brand, with a commanding 7.4% global market share, and is unlikely to be threatened any time soon by a premium brand. In fact, mass brands still accounted for more than 62% of the total sales in 2004, but nevertheless, premium brands remain one of the significant bright spots in an industry that, like many of its customers, could use a little cover up to hide its blemishes.